How Fashion Trend Changes The Way You Think
How Does a Fashion Trend Begin? The earliest fashion trends are the result of celebrities. These individuals have great influence on the general public, and their every move and word becomes a part of their culture. They are so influential that big companies often turn to them as spokespeople. In turn, these people become the drivers of these fashion trends. This article will explain how fast fashion creates and perpetuates this culture of waste.
Fast fashion is a sign of change
The recent protests against fast fashion have put the question of whether it’s time for a paradigm shift. There have been campaigns and changes in the supply chain to reduce its impact on people and the planet. In the last decade, a new generation of designers and fashion brands have emerged, including many whose clothes are ethically produced and sustainably sourced. The future of fast fashion depends on whether customers, governments, and the industry take action.
While the growth of fast fashion has led to a more affordable way to shop, it has also democratized fashion. It has allowed those with modest means to buy smart, new clothes and indulge in fun items. Even people with modest incomes can have multiple wardrobes and switch up their looks every day. However, the disposable mentality has a downside. Multiple purchases of cheap fast fashion clothes can lead to greater costs than the same amount of money spent on a more expensive garment.
The newcomer brands have also developed technology to support the needs of millennial consumers. Shein, a Chinese fast fashion company, uses an advanced system to track trends and produce smaller numbers of the same style. According to Matthew Brennan, a Beijing- based reporter, Shein’s new system means it can place small initial orders with factories, and will only make a limited amount of each style. Although this system may make purchasing products from the company more convenient, many smaller designers have complained about the brand copying their designs.
However, this new industry is bringing about a more enlightened mindset. The newest models of fast fashion are often not the greenest. As the world’s population grows and fashion demand increases, so will the supply of fast fashion. It will continue to feed the demand for apparel and it will be impossible to change this without the consumer’s conscious decisions. The question is whether fast fashion is a sign of change or not.
Certainly, the fast fashion industry is a major force in the global economy. Yet it’s also a big source of environmental stress. It’s estimated that every year, Australia throws away 500 million kilograms of unwanted clothing. Despite the obvious benefits of fast fashion, the process has long been associated with a high cost to the planet. It’s no wonder then that we are unsure if fast fashion is a sign of change or a symptom of a deteriorating world.
It's a culture of consumerism
We’re not alone in our zeal to spend money. Consumption defines our culture, and many of our cultural traits are rooted in consumerism. In America, we view conspicuous consumption as an act of virtue, and our culture is driven by brands, products, and a lifestyle that celebrates conspicuous consumption. But what happens when that consumerism turns to overspending and unsustainable practices?
Capitalist media determines the content of our consumer culture. They manipulate helpless consumers with advertising and gimmicks. Anti-consumerism groups like the Beatniks and Frankfurt School embraced this message, which is still very much alive today. This message is echoed in cool rock albums like Dark Side of the Moon and the 70s counter-culture. It is also found in films, like the 1976 Sidney Lumet movie Network.
The rise of consumer culture has spawned an obsession with the body. It has made people strive for perfection in appearance and aims to control their visual image. In this culture, the body is viewed as a project that is constantly being acted upon. We shape our body through our actions, lifestyle choices, and interventions, and we also affect it through ageing. It is no wonder that many of us are obsessed with the body, and its process of ageing.
While the connection between materialistic values and mental well-being is not yet fully understood, research suggests that a desire for material wealth is not necessarily a sign of dissatisfaction. In fact, people who report the lowest levels of materialistic attitudes are often among the most satisfied with their lives. In contrast, those with the most materialistic values report the least level of life satisfaction. They can be almost as content with less money, but they can be plagued by conflicting desires and feelings of unhappiness.
As the need for material goods increased, Americans became increasingly ‘wealth-obsessed’, with the pursuit of wealth and status becoming associated with consumption. The desire for material goods became the primary means for self-identification, and a worker’s identity was replaced by that of a consumer. Thus, consumer culture is a key part of modern society, and a sign of the power of capitalism.
It perpetuates a culture of disposability
The growing number of clothing microtrends has resulted in overconsumption of garments, often by shoppers who are quick to discard a piece of clothing when it no longer fits into the current trend. But clothing should never be treated as disposable, and microtrends may be one of the biggest contributing factors to waste. According to one estimate, 92 million tonnes of clothing end up in landfills each year, and that number is projected to reach 134 million tonnes by 2030. In 2018, 15% of textile waste was recycled and there is no reason to believe that percentage will increase anytime soon.
The fashion industry is notorious for rapidly changing trends, and one recent film, The Blue Planet, changed the way we think about the impact of plastics on the environment. It also raised awareness of the problems related to the overabundance of microtrends, which are causing massive amounts of waste. Ultimately, the fashion industry has become an enormous source of waste and has a responsibility to eliminate these trends.
The fast-fashion industry’s disposable model has exacerbated this problem, as fast fashion cycles force garment makers to work long hours to produce the products needed by consumers. Moreover, their pay is not reflected in fashion brands’ profits. Fast fashion has also resulted in a global second-hand market for discarded clothing. This waste is a byproduct of waste colonialism in communities in the Global South.
While the fast-fashion industry has created a culture of disposability, the impact of the fashion industry is widespread. The proliferation of retail chains and cheap labor abroad has resulted in an ever-changing array of apparel. The clothing industry has doubled its production in 15 years as a result of rampant consumerism. Similarly, the increasing middle class has increased the consumption of clothing. This has resulted in a rapidly expanding global middle class.